Oh no, another stuffy VC blog??
Nah, we actually know how to write good stuff. Promise to entertain and educate!

Strategies to find out if your company is solving a big problem
Not every problem is venture-scale. A practical guide to evaluating your TAM, finding market pull, and deciding if you're built for VC.
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How to run a great pilot
Most pilots are how startups die slowly. The structure of a pilot that actually converts to a paying customer.

Why is your marketing copy falling flat?
The patterns that quietly kill landing-page conversion — and how to write copy that survives a skim test.
The 80% rule: why elite founders save energy for the fires that matter
The discipline of letting things break on purpose so you can over-invest where it actually compounds.

Come hang with us.
We host events online and IRL all the time. Most are free. All are awesome.

Jul 8 · Montreal, QC
Founder Friends Montreal
Eye candy for startup nerds.

Most slide titles are just straight-up awful.
Founders need to design pitch decks to be skimmable, and good slide titles can make a massive difference.
Watch the series
Thirty-five seconds. That's how long an investor spends.
That's how long most investors spend on a pitch deck the first time. Here's how to win their attention in under a minute.
Watch the series


