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Here’s everything we know about startups. And investing. And hippocorns.

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Articles

Customer retention is directly tied to customer success. While it's not the only factor, customer success is a critical part of every good business strategy. Startups can begin right now. Here are three ways to do it.
More and more investors investing in startups means that capital is a commodity. VCs and angels need to add value beyond writing a check. Here are three ways to do that.
It may be difficult for early-stage startup founders to know how to set a valuation for their company. And many valuations are subject to the investors who are reviewing the deck. So what exactly are investors looking at when considering a valuation? Here are 5 factors that Hustle Fund VC looks at.
Women's healthcare is projected to be $51B by 2025. And yet... it's an industry many VCs pass over. Let's dig into why this is, what the opportunity truly is, and who the players in the space are now.
It's hard for founders to have an unbiased view of their own deck. That's why they send them to us. In this episode of Second Opinion, we look at the deck from an investor perspective.
This might be hard to believe, but early-stage investors are generally more excited about a founder's focus on customer discovery than they are by a bunch of dollar signs in the bank. And you'll get extra bonus points if you've gleaned some startling insights from your process.
When a startup comes to you looking for investment, how can you tell if the market they're building in is viable? In this article, we share a tactical strategy you can use you analyze a startup's market, the competitive landscape, how to do a top-down and bottom-up analysis, and tools you can use to help along the way.
Most startup pitch decks are too long. Here are two slides we see all the time that could be doing more harm than good. Read on to see what two slides we recommend cutting from your deck, and what to focus on instead.
What's the best practice for evaluating a startup's product? Haley Bryant from Hustle Fund shares her thorough and unique strategy around evaluating product/market fit before she invests at the pre-seed or seed-level.
VCs have a lot of concerns about investing in crowded markets. They're wary of customer acquisition costs, competitiveness in the market, the ability for the founder to raise subsequent rounds, etc. But if the market is big enough, VCs will likely invest in someone. So how do you stand out from the crowd and make sure that the someone they invest in is you? We break it down.
Startup founders who are fundraising need to remember that a verbal commitment is not a signed check. During the fundraising process, closing the deals can take up to a month to complete. Here's what you need to know to finish filling your round.
Fundraising typically takes 3-6 months from start to finish. Phase one is all about preparation. This article is about phase two: meeting with investors, creating urgency, following up with investors via email, and understanding what to do with their feedback.
Venture capitalists who are raising a fund need to find investors (limited partners, or LPs) to partner with. But finding those people or groups can be insurmountably hard when you're starting from scratch. Here are three strategies Hustle Fund GPs used when raising their first fund.
How long does it take to fundraise? The short answer: 3-6 months. But the first and arguably most important part is phase 1: preparation. Here we break down the steps startups should take to prepare for their fundraise.
Building Relationships
The Learning Founder
Finding a founder with a learning-first mindset is crucial. But how are investors supposed to asses this in a pitch meeting? Hustle Fund investor Shiyan Koh shares her tactical approach, and what she looks for in the responses that come from those conversations.
Nobody wants to picture their startup ending. But the reality is that 9 out of 10 VC-backed startups don't make it. And shutting down your tech company is a lot more complicated than incorporating it. So we made this guide with our pals at Sunset to make the process a little bit less painful.
Understanding and evaluating customer acquisition is crucial for pre-seed startup investors. This is how Hustle Fund GP Elizabeth Yin thinks about customer acquisition from an investor perspective, even when the company she's evaluating is pre-revenue and pre-traction.
Venture Capitalists need investors to raise their fund and start investing in startups. But getting those investors ("LPs") can be a challenge. Investor Eric Bahn from Hustle Fund shared 4 strategies he uses to get LPs to commit.
Uncovering a customer's pain point on a phone call is key to making the sale. Here we break down the specific questions to ask to get a potential customer to admit what's going on.
Three incredible investors / founders will be taking the stage at Camp Hustle Asia: Andy Lim from JL Family Office, Gillian Tee from Homage, and Ilya Kravtsov from Ringkas. Sept 15-17, 2024 in Bali.
Three simple and super effective design tips for founders looking to improve their pitch decks. Or for anyone looking to improve any presentation.
Building a great team around your company may be one of the most impactful things you can achieve as a founder. But finding, attracting, and retaining great people is crazy hard. Here are a few things to consider when it comes to hiring for your startup.
Early stage startups don't get investors unless they can prove that they have at least the potential to make ton of revenue. But if you don't have revenue, how can you prove your worth to prospective VCs and angel investors? You need to show that you have a thesis or strategy for earning meaningful revenue.